Primordial is for anyone who's ever wondered why beauty products so often ask us to compromise. Anyone with specific needs who cares about what they put on their body.

Maybe you've settled for a lipstick you loved the color of but not the formula.

Or one that felt great and had the ingredients you wanted, but didn't come in the shade you were looking for.

Or you've wished someone had made a product with your preferences in mind.

We don't think you should have to settle.

Primordial is built on one belief: beauty products should be made with the person in mind.

Most beauty products are made to work for as many people as possible.

We start with a different question.

"How can we make the best product for the person who will use it?"

"How can we help with common beauty concerns in a healthy way?"

That's why we look to Ancient Egypt for inspiration. Not because we want to copy the past, but because it reminds us that beauty should have purpose.

Every decision we make starts with that idea.

We don't believe people should have to adapt to beauty products.

We believe beauty products should be designed around people.

Unlike many cosmetic oils, tallow is naturally solid at room temperature. Its fatty-acid profile also makes it more resistant to oxidation than many oils rich in polyunsaturated fats. On the skin, tallow softens dry skin and forms a protective layer that helps lock in moisture. This gives tallow products their rich texture and long-lasting feel. And, in lipstick, it never dries your lips!

We source our ingredients from the best places possible. Our Buffalo tallow comes from Egypt. Our olive oil comes from rain water farms on Mount Sinai in Egypt! Our coconut oil is organic and from Thailand. Our Jojoba oil is also organic and from Arizona, USA. You can count on us going the extra mile to get the best ingredients possible!

Our lipstick lasts for at least a year from the date it is made!